Weronika Rogaczewska
Remote · based in Luxembourg
rogaczewskaweronika@gmail.com
+352 661 966 975
Six years in professional kitchens taught me that how a thing is presented is the argument. A degree in linguistics and copywriting taught me how to build one. 1,700 live ads taught me which ones actually sell.
rogaczewskaweronika@gmail.com · +352 661 966 975
Copy back in 48 hours. Remote, Central European time. No retainer, no pitch deck, no obligation.
Most small businesses write about themselves. Their customers are reading to find out about themselves. Nearly every piece of copy I am handed fails at exactly that seam - and nearly every fix starts there, not in the pricing and not in the media budget.
Landing pages, ad copy, email sequences and sales materials built around one action, with the objections handled on the page instead of in your inbox afterwards.
Articles, newsletters, social and short-form video. Six years of building a plate that has to explain itself in three seconds transfers more directly than it sounds.
Meta campaign copy and creative direction, offer structure, and reading a market by what its competitors are already paying to say.
A real ad, still running in the beauty market. The offer is not the problem. The sentence is.
Promotion for new clients - 199 / 299 / 399 €. Book now.
Laser only works in a series. Start in autumn, finish by June.
This is the format I write for prospects before a first conversation: one page, two competitors, and what the money is currently buying. Faster to read than a portfolio, and harder to argue with.
“A pastry chef writing my ads?”
A pastry chef with a degree in practical linguistics and copywriting from Nicolaus Copernicus University, majoring in public communication. Persuasive structure is what I studied for three years. The kitchens are where I learned that a thing nobody looks twice at may as well not exist.
“Will you understand my industry?”
I start by reading what your competitors are already paying to say. That is what the 1,700 campaigns were - not a hobby, a method. Give me a sector and I will come back with what is running in it, what has been running unchanged for months, and where the money is leaking.
“Do you just run it through AI?”
No. I write and edit every line that ships. I am fluent with the current tools and I use them where they genuinely help, for background research, for structuring a brief, for a throwaway draft I can argue with. They sit on the desk next to the Meta Ad Library and my own notes. None of them decides what your customer reads. That part is craft, and it is what you are paying for.
“What if the work is wrong?”
Then you have lost one email and 48 hours, and I have lost a week. Send one brief before you commit to anything - no retainer, no contract, no pitch call. You read the copy and decide from the work rather than from a portfolio.
Monka in Toruń, Poland, straight after graduating, and later a season of pastry work in Morzine, French Alps. Six years in professional kitchens in total, across three countries.
“Belair pastry chefs reveal the secret of perfect desserts”
Interviewed on dessert creation and craft. A national title, not a blog. It is also why I am comfortable saying that presentation is an argument rather than a decoration. Read the article
Comfortable with AI research and drafting tools, and current on how they change. Every line that reaches a customer is written and edited by me.
A faster way to find out whether I am right for the work than any portfolio link, and it costs you one email. I work fully remotely on project and day-rate assignments, in English and Polish, on Central European time - registered and invoicing from Luxembourg. Available immediately.
Tap either to copy. No retainer, no contract - you decide from the work.